The Good Ganja Sense campaign initiative is part of the response to the 2015 Amendments to Jamaica’s Dangerous Drugs Act, which decriminalised the possession of two ounces or less of ganja and made it a ticketable offence.
The Good Ganja Sense campaign seeks to build public awareness about ganja, raise ganja literacy and engage ganja interests and stakeholders around agreed national aspirations and acceptable behaviours regarding the use of the plant. While the NCDA understands the value of ganja as part of Jamaican folkways, it aims to promote science-based approaches to the growth of a regulated cannabis industry.